Alyssa
I am a creative and motivated digital marketing and communications professional with experience in social media management, content creation, visual design, and brand development. My hands on experience has allowed me to develop skills in photography, graphic design, short form video editing, campaign planning, and audience engagement.
I have experience creating branded content, managing social media platforms, developing newsletters, and supporting promotional campaigns designed to increase visibility and strengthen community engagement.
I am determined to continue growing professionally and bring creative ideas to life with a company that is ready to grow alongside me.
Social Media
Created social media content for Rolling River Day Camp through flyers, photos, and reels edited and published across Instagram and Facebook. Managed all social media accounts while increasing engagement from both followers and non followers to expand brand awareness and audience reach.
Managed the TikTok account by creating and editing short form video content featuring current trends, summer recaps, and Friday event highlights to increase engagement, reach, and brand awareness.
- Increased Instagram reels and post views from 59K to 133K in 4 months, driving a 125% overall increase in account visibility
- Helped grow non follower reach from 27% to 41%, significantly expanding brand exposure and audience discovery
- Increased estimated non follower views from approximately 15.9K in January to 54.5K in April 2026
Designed and distributed bi weekly newsletters for camp parents and staff featuring camper activities, photos, written updates, and interactive games to increase engagement and keep families connected throughout the summer.
Managed email marketing outreach for Yessirr Apparel by contacting camps across the Tri State area to build relationships, increase brand awareness, and secure future and returning customers.
Website
Assisted in the design and development of the new Rolling River Day Camp website by gathering and editing photos, uploading content through the website backend, proofreading written content, and collecting testimonials to help create an engaging and user friendly experience.
Graphic
A selection of branded graphics across sports marketing, consumer product, summer camp programming, and seasonal campaign design. Work spans social media graphics, event flyers, product mockups, and full brand identity systems.
Featured brands: Green Grant, Old Westbury Summer Camp, Bear and Rue, High Tide Lacrosse, Myrtle and Bay Cruise Line.
Campaign
Collaborated with two team members to create the "Mondays Just Got Better" alumni campaign focused on strengthening alumni relations and increasing awareness for a nonprofit organization.
Designed and coordinated custom alumni mugs, conducted outreach to former alumni, and encouraged social media engagement by providing free merchandise in exchange for Instagram posts and account tags to expand brand visibility and community engagement.
A personal passion project exploring beauty product styling, layout, and short form content concepts. The visual format I use to stay sharp on consumer brand storytelling and product photography composition.
